SELECTED WORK:

Huey Lam Suits: Creative Marketing for Bespoke Tailoring

Exceptional tailoring.
A local opportunity.

For a local tailor and bespoke suit maker, reaching the right people means being visible in the city they serve. We approached Huey Lam after identifying organic search as a potential source of new business.

CLIENT

HUEY LAM SUITS

SECTOR

D2C Retail

SERVICES

Creative Commercials, Web Development

THE BRIEF

Make local discovery count.

Huey Lam’s clientele was concentrated within the city. That created a clear opportunity: connect the business with people already looking for tailoring and bespoke suits nearby.

Our starting point was the relationship between local demand and online visibility. Could organic search play a greater role in helping prospective clients discover the business?

THE WORK

A website with local discovery in mind.

We built Huey Lam’s website with that opportunity informing the direction. The goal was to give prospective clients a place to understand the business and its offering, while establishing a foundation for stronger organic visibility.

For a service as personal as tailoring, discovery is only the beginning. The website also needed to help visitors take the next step toward a conversation.

THE OUTCOME

Showcasing Craftsmanship, Generating Referrals

High quality commercial provided to Huey Lam Suits, with added b roll footage for their future use and production. Referrals began funneling back to Huey Lam via direct messages and word of mouth.

Outcome reported by Sovereign Standard.

WHAT'S YOUR NEXT MOVE?

Start a conversation

start@sovereignstandard.ca

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