SELECTED WORK / SUMMIT SOLAR & SUMMIT ROOFERS
Summit Solar and Summit Roofers approached us with a specific challenge: create two distinct brands that could stand independently while clearly belonging together.
Their services were different. Their connection needed to be visible.
THE BRIEF
Each logo had to communicate something recognisable about its business—solar or roofing—while sharing a visual element that linked the two companies.
The task was to balance individuality with a clear family resemblance, respecting their operation as separate entities.
THE WORK
We developed the sister-brand identities around that balance, giving each business its own expression within a connected visual system.
We also built two independent websites and linked them to one another. Each company had its own online presence, with a direct path for visitors to discover its sister business.
Our partnership extended to documenting the work itself. Using drone footage, we captured completed customer roofs, newly installed shingles, and solar panels—showing the businesses’ work from a perspective that ground-level photography could not provide.
THE OUTCOME
The finished work gave Summit Solar and Summit Roofers distinct identities, connected websites, and aerial footage of real installations.
Together, these assets made the relationship between the businesses easier to understand while giving each company room to present its own expertise.
Outcome reported by Sovereign Standard.
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