For a local tailor and bespoke suit maker, reaching the right people means being visible in the city they serve. We approached Huey Lam after identifying organic search as a potential source of new business.
CLIENT
HUEY LAM SUITS
SECTOR
Exceptional Tailoring
SERVICES
Creative Commercials, Web Development
THE BRIEF
Make local discovery count.
Huey Lam’s clientele was concentrated within the city. That created a clear opportunity: connect the business with people already looking for tailoring and bespoke suits nearby.
Our starting point was the relationship between local demand and online visibility. Could organic search play a greater role in helping prospective clients discover the business?
THE WORK
A website with local discovery in mind.
We built Huey Lam’s website with that opportunity informing the direction. The goal was to give prospective clients a place to understand the business and its offering, while establishing a foundation for stronger organic visibility.
For a service as personal as tailoring, discovery is only the beginning. The website also needed to help visitors take the next step toward a conversation.
THE OUTCOME
Showcasing Craftsmanship, Generating Referrals
High quality commercial provided to Huey Lam Suits, with added b roll footage for their future use and production. Referrals began funneling back to Huey Lam via direct messages and word of mouth.